On the strength of their perception of NDI production growth, especially in booming esports streaming and social video network channels, they added NDI support to their two primary products:
There are incredible opportunities for NDI producers to really up their game, and we think that live data, and how live data can populate a graphic can really play an important role in that…the idea of integrating graphics switching with live data really creates lots of editorial and story-telling possibilities for NDI producers. It became obvious to us that the NDI market is exploding. NewTek video workflow engineer and NDI ® Central Podcast host Chris Burgos talks with Bannister Lake’s Vernon Freedlander about the potential new market they saw in adopting NewTek’s royalty free NDI technology for high quality, low latency bidirectional transport of video, audio and data over standard networks for their products.
Bannister Lake specializes in bridging data and graphics for mission-critical professional content production for broadcast, cable and streaming.
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